Ground Reality of every
Salesman’s life being explained in the newly launched book “A Salesman’s Lessons” authored by C R Jena
Ø Stepping into the “All Too Real World” of puzzled
sales
Ø
Each individual
gets involved in selling and buying all the time
New Delhi; June 29, 2013: The profession
of sales is full of thrill, success and achievements if practiced well. Mr. C.
R. Jena has illustrated this in his book entitled “A
Salesman Lessons”,
which is the outcome of vast experience of his exciting sales career. The
author questions all that we read in our college books under the various laws.
theories, hypothesis, anecdotes and sayings of science, mathematics,
literature, history, management, etc hardly helps to step into everyday sales
targets.
The book consists of 27 chapters and do
not endeavor to produce sales champion. It touches the key parameters of the
profession and supplements with live examples. Every chapter has two messages incurring
few statements that can be used in sales conversations.
“A salesman has to sell both inside the
organization as well as to the customers and the book depicts both the
situations smartly”, said Mr. Jena while interacting with the audience at a
release function in New Delhi.
To explain the crucial aspects of
business he has utilized various terminologies and simple mathematical formulae
which make the book, an absorbing reading experience. Some critical sales
situation has also been portrayed to explain the behavior, psychology and
outcomes that one may come across, dealt with and thus relating those to the realistic
situation.
Human being, by nature, either sells or
buys something at any given point of time; so it would not be wrong to use the
law of average and say that at least half of the time we are selling something,
Mr. Jena further adds.
The Book is available on all major
online book shops like flipkart, Home18Shop, Rediff, uRead, amazon, Bookadda,
infibeam, landmark, buybooksindia, crossword etc.
About the Author
Mr. C. R. Jena has rich global sales experiences
besides his technical and management qualification from premier Indian
institutions. He is a regular panelist and speaker at various foray and events.
His previous book “22 Things You Should Know About It” receives critical
acclaim from both industry and aspiring engineering students.
