Interpret Big Data & Social Media into Actionable Insights

-         DMAi announces CxO RT Series

-         Inaugural session on Sept 19th at The Leela, Gurgaon   

                                

Mumbai, September 17, 2013: DMAi today announced their forthcoming CxO Roundtable series. The first such one is scheduled for September 19th, 2013 at The Leela, Gurgaon. These sessions are aimed at the front runners of marketing to immerse themselves in a stimulating round table discussion with peers on the need of marketing conversations that drives business today. The inaugural session will focus on social media analytics.

The CxO round tables are targeted at the Next Generation CMO’s and Marketers’, with leaders being part of the panel and sharing forward thinking. The inaugural session will be immersive on how analysing social media interactions can spell business success for brands and will have some of the foremost names form airlines, banks, consumer goods, FMCG, Automotive and Electronics participating in the intense discussion.

 Speaking on this announcement, Vatsal Asher, CEO of DMAi said, “DMAi, a ‘not for profit organization’ which  has been curating several forward thinking platforms for marketing professionals. These meaningfully curated CxO Round Tables will have derived insights that will be made available to the larger community. What separates the DMAi round tables is the guarantee of a follow through action on the ideas discussed by the eminent panelists. We are thankful to SAP to support the DMAi initiatives by hosting the inaugural RT”.

 Speaking on the occasion, Rajesh Kumar, Head of Marketing - SAP Indian Sub-continent, said, “We are delighted to partner with DMAi for the inaugural CxO Roundtable on the topic of Social Media Analytics. The session will help amplify the possibilities from intuitive Social Media Analytics that extracts public perceptions from terabytes of social media buzz in real time and presents them in dashboards for business decisions.

About DMAi

As an apex, non-profitable body, DMAi aims to bring about collective action for advancing & protecting Data Driven Marketing and Advertising. As an active Member of the International Federation of DMA's (IFDMA), DMAi has successfully conducted two annual global convention drawing participation from over 100 companies from India & afar. DMAi also sets stage for learning opportunities & intra vertical networking forums like-Day Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CxO power brunch after golf.

As a platform for motivation the DMAi has established a credible Awards & Recognition program with industry participation. The DMAi Awards in alliance with the DMA International ECHO Awards aim at providing global recognition for response driven and result oriented marketing. The Hall of fame awards felicitates individuals with lifetime awards for their noteworthy contribution.

As the key to making marketing relevant and provide sustained customer engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data driven, Marketing & Advertising community.

For more information, please contact –

Rachana Chowdhary |  +91-9619776084 | rachana@mediavalueworks.com

Sudiksha Singhal |  +918285603924 | secretary@dmai.co