Owing to the cricket fever gripping the nation, idealo, the product
comparison company, was motivated to run an analytics report on what it would
cost to buy a standard Cricket Kit In India. As
cricket aficionados would know club cricket is by no means an affordable
indulgence. Along with monthly club subscription fees, a club player is
supposed to have his personal gears as well which can be a costly affair.
idealo ran a comparative cost analysis on each cricket equipment and protective
wear available on idealo.in: The categories
included Batting Gloves, Batting Pads, Cricket Bat etc. to find out the cost
for each product that amateur cricket players usually buy.
Commenting
on the team’s inspiration of running the analysis, Sumit Kuhite, Consumer
affairs editor for idealo.in, said “One of the Key talking points of this
Year’s IPL auctions were Nathu Singh from Rajasthan being picked by Mumbai
Indians for a whopping price of Rs. 3.20 Crores. Nathu, a son of factory
worker, in his early days was struggling to pay an annual fee of Rs.10,000 for
a coaching academy. Being price nerds that we are, we took it on ourselves to
find out how much this would cost for a young cricket enthusiast.
After considered cricket equipment and protective wear
on idealo.in & noted down the click price of each of our customers and
then calculated the average price for each product our customer was ready to
pay.“
Some of the Key Highlights of the analysis were:
l
A cricket newbie has to shell out around
Rs.12,053 for all cricketing gears.
l
Cricket bats are the costliest of the lot taking
44% of the spending shares.
l
Protective gears like Batting pads, Cricket
Helmets are next in line requiring 14% and 12% spending shares respectively.
idealo’s price analysis gives a
predictive notion of how much one can expect to pay for each accessory; though
prices naturally vary within different brands of products, like SG bats are
always cheaper Slazenger’s.
The Research Report is available at: http://www.idealo.in/blog/2016/03/17/how-much-does-cricket-equipment-and-protective-wears-cost/

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