XIUS, a global leader in mobile technology
has been selected by Toka, a company
specializing in electronic payment solutions to launch Mobile Virtual
Network Operator (MVNO) services through the brand Tokamóvil in Mexico. Toka will operate its MVNO on Telefonica
Movistar’s network.
New technologies hold the potential for MVNOs
to expand their product offerings and compete with value added services to
attract and retain subscribers in highly competitive markets. Leveraging
Movistar’s network will allow Tokamóvil
to have low capital investments. This strategy would further enable them to
provide their customers lucrative products with appealing tariffs and offers
while also facilitating subscribers with impeccable service.
Increasing smartphone penetration, mobile
data usage and concerted efforts by the regulator to establish MVNO specific
framework have been key in giving a boost to Mexico’s MVNO market.
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